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Research papers

More, more, more

This joint case study will be relevant to any marketer or researcher interested in how to increase research value through more creative engagement of participants whilst simultaneously reducing research costs. The presentation provides a new vision...

Catalogue: Congress 2009: Leading The Way
Authors: Rachel Brown, Fiona Blades
Company: MESH Experience
September 22, 2009
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Citation

Brown and Blades (2009a, September 22). More, more, more. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/more-more-more


Research papers

The glue

Until recently, different elements of a campaign were evaluated in completely different ways. Advertising tracking measured TV, exit interviewers were employed to accost people as they left the store to evaluate point of sale, response rates were...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Fiona Blades, Verity Johnston
Company: MESH Experience
June 1, 2008
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Citation

Blades and Johnston (2008a, June 01). The glue. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-glue


Research papers

TROI

Any marketer grappling with the complexities of understanding how a multi-media campaign is performing and looking for new insights to drive campaign planning will find this paper of relevance. Researchers will see the power that this type of new...

Catalogue: WM3 2007
Authors: Fiona Blades, Kathryn Parsons
Companies: Ogilvy, MESH Experience
June 3, 2007
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Citation

Blades and Parsons (2007a, June 03). TROI. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/troi


Research papers

Touchpoint tracking

This paper describes how we are building TROI (Touchpoints Return on Investment), a new approach to tracking multiple touchpoints.For the first time marketers can see the impact on their brand of word of mouth, product usage or ambient activity...

Catalogue: Congress 2006: Foresight
Author: Fiona Blades
Company: MESH Experience
September 17, 2006
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Citation

Blades, F. (2006a, September 17). Touchpoint tracking. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/touchpoint-tracking